Under Armour announced solid Q4 and year end sales yesterday, as well as two new acquisitions. The Company increased 2014 sales to $3.08 billion, which is a 32% increase over 2013 revenues, exceeding Wall Street expectations.
The two announced acquisitions are both fitness apps – Denmark-based Endomondo and San Francisco-based MyFitnessPal. The $85 million acquisition of Endomondo, gives Under Armour access to 20 million registered users, and MyFitnessPal nets them over 80 million registered users – including me.
The acquisitions aren’t surprising, given Under Armour’s foray into it’s own app platforms – UA Women and it’s newly launched UA Record app, and it’s 2013 acquisition of MapMyFitness.
With these new acquisitions, Under Armour has created the largest digital health and fitness community in the world.